Performance marketing is a systems problem before it's a creative one.

I'm a digital marketing manager focused on performance marketing and growth. Over roughly eight years I've worked across paid media, lead generation and conversion, mostly for businesses where marketing has to justify its own cost: real estate, e-commerce, healthcare and dental and aesthetic clinics, automotive, and a range of service businesses.

My work sits between strategy and delivery. That means building campaign architecture across Google, Meta, TikTok and LinkedIn, writing the creative briefs and running the tests, then building the parts that are usually skipped: conversion tracking that reports something meaningful, landing pages that don't leak intent, and lead routing that gets an enquiry in front of someone who can answer it.

I care more about the measurement layer than most people doing this job. A campaign without reliable conversion tracking isn't a campaign, it's a budget. A large share of the value I add is fixing what the numbers actually mean before deciding what to change.

I work with clients directly. There's no account layer between you and the person doing the work.