Campaign architecture, budget allocation and optimisation across Google, Meta, TikTok and LinkedIn.
View servicePerformance marketing & growth
Turning digital marketing into a measurable growth system.
Performance marketing and lead generation consultant, based in Dubai.
I help businesses attract the right audience, generate better leads, and improve the systems that turn marketing activity into business opportunities.
- Paid media
- Lead generation
- Conversion optimisation
- Marketing systems and analytics
The short version
Fifteen seconds, if you'd rather watch than read
What I work on, which industries I work across, and the stages of the system I build. Filmed for social, so it makes its point with the sound off.
Experience and focus
- Experience
- 8+ yearsin paid media and digital marketing across multiple industries.
- Channels worked across
- Google, Meta, TikTok, LinkedInplus the landing pages, tracking and follow-up behind them.
- Industries
- 5 sectorsfrom real estate and e-commerce to clinics, automotive and services.
- Focus
- Acquisition to conversionjudged on qualified enquiries and cost per opportunity, not clicks.
Figures describe what I have worked on and are not client results.
How the pieces fit together
Most underperforming accounts aren't failing at the advertising. They're failing at the handovers: an offer the landing page doesn't match, tracking that can't tell a good lead from a bad one, or an enquiry nobody follows up in time.
What I do
Services
Six areas of work. Each one is scoped around a business outcome rather than a deliverable count, and none of them promises a performance figure I can't control.
Acquisition campaigns, landing pages, enquiry journeys and lead routing built as one system.
View serviceLanding page and journey review, form friction, and structured testing to lift conversion rate.
View serviceConversion event design, tag implementation, campaign measurement and lead-source analysis.
View serviceAdvertising angles, creative briefs, hooks and the testing structure that tells you what works.
View serviceMarketing Automation & Lead Management
Partly in developmentFollow-up processes, CRM workflows, WhatsApp journeys and reporting integrations.
View serviceHow I work
My approach
A sequence, not a menu. Priorities and tactics change with the business, the quality of the data and the budget. So I start by establishing what the numbers can actually support.
Understand the commercial objective
Start with what the business actually needs: qualified enquiries, booked appointments, revenue per channel. Not a channel, and not a tactic.
Audit marketing and the conversion journey
Review accounts, tracking, landing pages and enquiry handling to find where intent is being lost before changing anything.
Develop the acquisition and measurement strategy
Define audiences, offers, channel mix and budget allocation together with the events that will show whether the plan is working.
Implement and test
Build campaigns, creative and conversion paths, then test systematically, one clear variable at a time, with enough volume to read the result.
Analyse and optimise
Work from lead quality and cost per qualified enquiry rather than platform-reported conversions, and reallocate budget accordingly.
Improve enquiry-to-opportunity
Tighten follow-up, routing and qualification so more of the demand you already paid for converts into real conversations.
Insights
Writing
Practical notes on paid media, lead quality and measurement, written from delivery rather than theory.
Lead Generation & Conversion
A landing page friction checklist you can run in twenty minutes
Most landing pages don't lose conversions in the headline. They lose them on a phone, in the form, and in the gap between the ad's promise and the page's opening line.
3 min read
Performance Marketing
Cost per lead is the wrong number to optimise for
Cheap leads are easy to buy. The number that decides whether your marketing works is cost per qualified enquiry, and most accounts aren't set up to see it.
3 min read
About
I work on the systems behind the campaigns.
I'm Syed Zameer. I work on paid acquisition, lead generation and the measurement systems that tell you whether any of it is working.
Most marketing problems I'm asked to solve aren't creative problems. They're system problems: the wrong people seeing an ad, a form nobody finishes, tracking that reports clicks instead of qualified enquiries, or leads that arrive and then go nowhere.
Capabilities
- Google Ads
- Meta Ads (Facebook and Instagram)
- TikTok advertising
- LinkedIn advertising
- Lead generation and acquisition strategy
- Paid media optimisation and budget allocation
Next step
Let's build a better marketing system for your business.
Tell me what you're trying to achieve, what is currently holding you back, and where you want to improve.
WhatsApp meOpens a chat with me directly. Messages go to the same inbox as the form.